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Design system

Light and mobile first, in the brand guide colours. Every pair passes WCAG AA.

Logo and colour

Jojo Express Solutions Ltd logo
Jojo Express Solutions Ltd logo in white

Logo in Trajan Pro Bold. On screen the wordmark uses Cinzel, the closest free font. Vector logo files still needed.

black · guide#000000

Footer, board, Admin sidebar

deep plum · guide#3D1746

Headlines, second buttons

purple · guide#830691

Actions, links, in transit

lilac-100#F4E9F7

Tints, selected rows

orchid#C86BD8

Highlights on black

logo plum#30073A

Logo artwork only

ink · guide#1D1D1B

Body text

sand · white#F7F2EE · #FFFFFF

Page grounds

Type

Drop off by Tuesday. Land next week.

GABARITO 800 · DISPLAY 56–80 · PURPLE FOR EMPHASIS

Weighed honestly, tracked every step

GABARITO 800 · H2 42

Air cargo to the United Kingdom

GABARITO 700 · H3 22

Your box weighs 18.4 kg, but its size counts as 24 kg.

FIGTREE 400–800 · LEAD 19 · BODY 16 · SMALL 14

JX-24817 · IBA → LHR · 24.0 KG

FIGTREE 600 · TABULAR FIGURES FOR CODES, WEIGHTS AND MONEY

Shipment status

ChipMeaning
QuoteEstimate saved, not booked
BookedWaiting for drop-off or pickup
WeighedWeighed, price sent to approve
Payment dueApproved, waiting for payment
In batchPacked into a flight or container
In transitDeparted Nigeria
CustomsArrived, clearing at destination
Out for deliveryWith the driver, or ready to collect
DeliveredPhoto at the door
On holdNeeds action
AllowedAllowed with limitsNot allowed

Buttons and inputs

One filled purple button per screen. Plum for the second action, ghost for the rest.

kg
Enter all 11 digits
AirSea
Send me cut-off reminders

Components only Jojo has

Quote JX-Q-24817Estimate
IBA
Ibadan
LHR
London
Pay for24.0 kg
Air5–10 days
Total₦215,300
Next departuresLIVE
LOS→LHRTHU 05 NOV1d 06h
LOS→DUBFRI 06 NOV2d 06h
  1. Weighed and approvedIbadan hub · 24 kg27 Oct
  2. Departed LagosBatch LHR-A4429 Oct
  3. UK customsUsually 1–2 working daysToday
  4. 4Out for deliveryExpected Wed 4 Nov—
Revenue · October₦35.85M▲ 12.0% vs September
Weight shipped4,310 kg▲ 11.4% vs September
Next cut-off1d 06hUK air · Tue 3 Nov, 5 pm
Approve your weigh-in. JX-24851 weighed 11.2 kg.

Icons

24 px line icons in the text colour, always with a label.

box plane ship truck doorstep scale size photo QR scan label batch WhatsApp route location time date verified ID foodstuff clothing medicine banned currency payment invoice referral tier customers reports share branch activity broadcast print alerts

Mobile first

Designed at 390 px first. 1240 px content, 8 px grid.

Radius and depth

Pill buttons, 12 px inputs, 16 px cards. Shadows only on floating things.

Plain Nigerian English

Say what happens: "Get a price". Naira first. Dates as "Thu 5 Nov".